KnowThis Information

A key part of KnowThis.com is the Principles of Marketing tutorial series, which offers a detailed look at marketing concepts. This series brought a great deal of positive comments and many requests for a printed version. This led to the first edition of KnowThis: Marketing Basics, which was well received by both the academic and business communities. The success and satisfaction received from publishing the first edition led to a second edition in 2012 and now to a third update. Overall, the KnowThis: Marketing Basics, 3rd edition continues our practice of offering comprehensive coverage of marketing concepts. This new edition expands on the coverage offered in the second edition in several ways including: The 3rd edition contains over 20% new material. The 3rd edition updates or rewrites nearly 40% of material found in the previous edition. The 3rd edition significantly expands coverage of the impact emerging technologies, particularly the internet and mobile technologies, have on marketing. The 3rd edition addresses more discussion on how issues impact marketing decision making. As with the previous editions, the third edition IS NOT SIMPLY A REPRODUCTION OF CONTENT FOUND ON THE WEBSITE. This book offers significantly broader coverage. Marketing Book