KLEANCOLOR Competitors

Revlon has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden Company and its portfolio of brands, including its leading designer, heritage and celebrity fragrances. Today, Revlon's diversified portfolio of brands is sold in approximately 150 countries around the world in most retail distribution channels, including prestige, salon, mass, and direct to consumer. Revlon is among the leading global beauty companies, with some of the world’s most iconic and desired brands and product offerings in color cosmetics, skin care, hair care, hair color and fragrances under brands such as Revlon, Revlon Professional, Elizabeth Arden, American Crew, Almay, Cutex, Mitchum, Elizabeth Taylor, Christina Aguilera, Britney Spears, Juicy Couture, Curve, Shawn Mendes and John Varvatos.

NYX Professional Makeup is a modern, digitally native makeup brand on the forefront of today's emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.

e.l.f. is for every eye, lip and face. And everything we do starts with yours. Since 2004, e.l.f. Cosmetics has hustled to make the best of beauty accessible to all by making high-quality products at get real prices—all formulated 100% vegan and cruelty-free, worldwide. Because kindness is chic and we believe in guilt-free play with major pay-off. We’re here for the minimalists, maximalists and every look in between. We’ve got a gloss for every mood and skincare game-changers for every day. Plus, we think how-tos should feel more like why-nots? This is instant access to the best of beauty—all the thrills with no velvet ropes. (And no BS—AKA beauty secrets.) All backed by serious research you’ll find in the best luxury brand labs. Because everyone should be able to own their beauty without compromise. Welcome to the beauty-verse. We think you’re #elfingamazing.