Kit & Kin Competitors

The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideal, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com. Website: www.honest.com Careers: honest.com/careers Facebook: facebook.com/TheHonestCompany Instagram: @honest & @honest_beauty

For the past 30 years, we’ve been a company with strong beliefs about the rights of people and planet. We’re a company that believes you have a right to know that the products you buy are safe for you, your family, and our environment. We believe that a company's values are as important as the products it makes. We know that plant-based products can provide exceptional efficacy, and that products designed from renewable plant-based ingredients are better for the planet than products made from petroleum. We believe that waste, is well... a waste. It's why we use recycled materials to design our packaging, and why we design our packaging to be recycled. We have a lot of beliefs, but the biggest one is that we have a responsibility to this generation and the next seven. What do you believe? We invite you in our journey to nurture the health of the next seven generations.

The largest baby brand in all of Europe, Chicco is part of the global Artsana Group, a holistic, innovative lifestyle company that encompasses everything you need to care for all generations of a family, from baby feeding systems to cosmetics to medical supplies. For more than 50 years, Chicco has stood for excellence. Named for founder Pietro Catelli's firstborn son Enrico, the Chicco brand (pronounced "kee-ko") has remained a core brand of the Artsana Group. Pietro Catelli's passion for personal wellness drove him to expand his company to offer a breadth of baby care products that enhance and support the pleasure of raising children from pregnancy to preschool. Chicco is now in more than 120 countries over six continents. Chicco takes the happiness of children seriously. In our Happiness Laboratory, the Osservatorio Chicco in Italy, top researchers and scientists dedicated to the development of children from birth to three years, observe, analyze, and gather data. By understanding babies and what makes them happy when they sleep, eat, and play, Chicco can create products that feed their needs and desires. Drawing on the expertise of parents as well as child educators, Chicco developers blend real-world knowledge with cutting-edge research, discovering the most ideal color of a toy, the perfect shape of a nipple, the best ergonomics of a stroller, or the definitive safety of a baby seat. Dedicated to meeting the vital physical and psychological developmental needs of children in the first three years of life, Chicco collaborates with experts in the medical and scientific fields to ensure each new product is developed in accordance with the latest and best research. With a strong belief that every product must be tried and tested in the field as well as the lab, Chicco works with educators and parents for hands-on, real-world assessments to ensure each innovation meets the specific needs of children in each growth phase.