KIMORA Competitors

We’re tarte – the original pioneer of high-performance naturals & one of the fastest-growing beauty brands in the U.S. Founded over 25 years ago by Maureen Kelly, tarte started with a bold belief: beauty should be cruelty-free, easy to use, packed with good-for-you ingredients, & actually work. No compromises. Ever. Today, tarte is loved by a global community of tartelettes – from pros to everyday beauty lovers, including makeup artists, creators, celebrities, teachers, nurses, moms, students, & everyone in between. Every product is made without the icky stuff (like parabens, mineral oil, & phthalates) & powered by the best naturally derived ingredients Mother Nature has to offer. We’re proudly the #1 concealer & mascara brand in the U.S. You’ll find us in over 20 countries in store & online at tarte.com, shipping to more than 50 countries worldwide. Our people come first — always. We’re a friendly, fun, fast-paced, & highly collaborative team where creativity thrives, individuality is celebrated, & big ideas are encouraged. We offer people-first benefits for full-time employees, including: Generous PTO & a robust holiday calendar kicking off 12/24 & returning in the New Year Paid vacation, holidays, summer Fridays, birthdays off, & volunteer time Medical, dental, & vision coverage, plus a 401(k) plan Access to health & wellness programs Makeup gratis (yes, really) & employee discounts on tarte.com Team give-back initiatives & meaningful ways to connect beyond the day-to-day Doing good is part of who we are. In 2017, we launched heart to tarte, our 501(c)(3) nonprofit supporting causes like anti-cyberbullying, environmental conservancy, animal rescue, disaster relief, & women’s & children’s health initiatives. We’re also deeply committed to responsible sourcing — including helping fund an all-female maracuja cooperative in the Rainforest. At tarte, we’re not just building a beauty brand — we’re building a community fueled by purpose, passion, & positivity.

Anastasia Soare is widely referred to as the Beauty Innovator and The Definitive Brow and Eye Expert. Over the years she has achieved iconic status in the beauty industry for her unique way of shaping the eyebrows and enhancing the eye area. While working as an esthetician at several prestigious beauty salons in Beverly Hills, Anastasia developed her own specific Golden Ratio™ technique behind the science of shaping eyebrows and helping to enhance the overall eye area, in addition to her other skincare services. With her extremely loyal following and the growing buzz behind her brow shaping techniques, Anastasia opened her first full service salon on Bedford Drive in Beverly Hills, aptly named Anastasia Beverly Hills, in 1997. The success of her first salon led her to opening a second full service salon in Brentwood, CA in 2010. Anastasia has also extended her reach with Anastasia Brow Studios at select Nordstrom, Sephora and International locations, and with the creation of her exclusive brow products and the first to market clinically and consumer tested makeup line.

Jerrod Blandino and Jeremy Johnson started Too Faced in 1998 with a vision to create a cosmetics brand that would celebrate individuality and inject joy back into an industry that had become rigid and led by rules, not fun. With a credit card, a dream and a laser-like focus to build a brand that celebrated and empowered women, Too Faced was born. Today, Too Faced continues to be a serious makeup brand who knows how to have fun. We believe makeup is power, giving women the freedom every day to express themselves, and the confidence to take on the world. We’re more than pretty packaging. We produce great products with smart ingredients and we’ve been first-to-market with innovative formulas including the first ever glitter eye shadow and efficacious lip plumper. We are a cruelty-free brand, right down to our Teddy Bear Hair makeup brushes. We have never and will never test our products on animals—they’re already pretty without it! Too Faced makeup is so much more than a little color on your face. It’s a mood booster, a best friend and a powerful ally. So be a star, shimmer it up, shine it up and take over the world! Create your own looks;