Kiindred ™ Competitors

Babylist is the leading platform for millions of growing families and the community who loves them. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance and expert product recommendations. As a modern, AI-forward technology company, Babylist has expanded from a universal registry into a full ecosystem for families—including commerce, health, finances, experiential showrooms and more. With over $1.4 billion in annual GMV and more than $750M in revenue in 2025, Babylist is building the generational brand in baby and defining what trust looks like in the $235B kids and baby market—helping families feel confident, connected, and cared for at every step. You can find a list of open positions at www.babylist.com/jobs.

BabyCenter is the world’s number one digital parenting resource reaching millions of new and expectant parents monthly through our global websites, mobile apps, online communities, email, and social programs. Our vision is to create a world of healthy pregnancies, thriving children, and confident parents. BabyCenter is part of Everyday Health Group Pregnancy & Parenting. Our brands reach 91% of first-time expecting moms, and more than 85% of all expecting parents in the U.S. Our mission is to deliver guidance, recommendations, and resources to new and expecting parents and drive business results for brands. Visit https://ehg-pp.com/ to learn more. Everyday Health Group is a division of Ziff Davis Inc. (NASDAQ: ZD) and headquartered in New York City.

Embarking on parenthood is a bit like being expected to find your way in a jungle with no map and no guide. It’s bewildering, exhausting and scary at times too. When any family sets off on this incredible journey, Bounty’s there, guiding the way. We support families in the transition to parenthood, through each key life stage, from pregnancy to birth to toddler to pre-school. We aim to be the first place new mums turn to for advice, help, reassurance and information. We also welcome them into an online community where they can share problems, worries, tips and achievements with a support network of mums who are going through the same thing. As well as providing new mums with the timely advice and expert knowledge new mums need, we introduce carefully chosen products and services to mum that we know, as parents, can be invaluable through the different key stages. Every mum that registers with us is eligible to receive a total of four Bounty Packs; filled with free samples, money-off vouchers and useful information, plus free guides offering practical, up-to-date information, advice and guidance from pregnancy and beyond. In supporting mums, we’re also supporting the healthcare professionals caring for them, by operating as a responsible and giving commercial business. And, like any parent, we’re extremely proud of our whole family.