Kids Preferred was founded in 1983 and is one of the largest toy and children’s product manufacturers in the U.S. Known for its superior quality and unique designs, Kids Preferred serves the specialty, juvenile, gift, and better department store trade by distributing soft toys and children’s gifts under its own brand, private label and licensed brands such as Beatrix Potter Peter Rabbit, Curious George, Carter’s, Disney Baby, The World of Eric Carle, Goodnight Moon, Guess How Much I Love You, Llama Llama Red Pajama, Pete the Cat, & Rudolph the Red-Nosed Reindeer among others. The company is headquartered in East Windsor, NJ and has offices in New York City, Hong Kong and Shanghai. For more information, contact Kids Preferred at 1-866-SOFT TOY (763-8869) or visit their website at www.kidspreferred.com.
View Top Employees from Kids Preferred| Website | http://www.kidspreferred.com |
| Revenue | $18 million |
| Funding | $1.2 million |
| Employees | 42 (34 on RocketReach) |
| Founded | 1983 |
| Address | 81 Twin Rivers Drive, East Windsor, New Jersey 08520, US |
| Phone | (732) 274-1144 |
| Fax | (732) 274-2250 |
| Technologies |
JavaScript,
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| Industry | Retail, Manufacturing, Consumer Goods |
| Web Rank | 2 Million |
| Keywords | Kids Preferred Toys, Kids Preferred, Peter Rabbit Melamine Dinner Set, Curious George Comfort Cuddly Discontinued, Jay P Kids Preferred Llc. East Windsor, Nj |
| Competitors | Applause, Beverly Hills Teddy Bear Company, Elegant Baby, Mary Meyer Stuffed Toys, Steiff |
| SIC | SIC Code 39 Companies, SIC Code 394 Companies |
| NAICS | NAICS Code 339 Companies, NAICS Code 3399 Companies, NAICS Code 33993 Companies, NAICS Code 33 Companies |
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Kids Preferred Questions
The Kids Preferred annual revenue was $18 million in 2024.
Louis Premselaar is the President of Kids Preferred.
34 people are employed at Kids Preferred.
Kids Preferred is based in East Windsor, New Jersey.
The NAICS codes for Kids Preferred are [339, 3399, 33993, 33].
The SIC codes for Kids Preferred are [39, 394].
Top Kids Preferred Employees
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ViewJason Myers
Chief Administrative Officer at Kids Preferred
Hillsborough, New Jersey, United States35+
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