We are Kids Preferred, the leading premier baby license company in the United States. We manufacture innovative soft toys and gifts for children of all ages under an umbrella of the most valuable and relevant brands in the marketplace. Using unique, playful designs that help instill a love of learning and create everlasting childhood memories, Kids Preferred continues to drive superior quality and uniquely designed products to the marketplace at value retailers.
| Website | http://www.kidspreferred.com |
| Revenue | $19.9 million |
| Funding | $1.2 million |
| Employees | 59 (33 on RocketReach) |
| Founded | 1983 |
| Address | 81 Twin Rivers Drive, East Windsor, New Jersey 08520, US |
| Phone | +1 732-274-1144 |
| Fax | (732) 274-2250 |
| Technologies |
JavaScript
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HTML
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Twitter
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| Industry | Retail, Manufacturing, Consumer Goods |
| Web Rank | 2 Million |
| Keywords | Plush Toys, Baby Toys, Stuffed Animals, Kid Toys, Plush Animal Toys, Infant Toys, Toddler Toys, Soft Toys, High Quality Toys, Baby Gifts, Unique Toys, Novelty Toys, Gift Shop Items, Developmental Toys, Creative Toys, Educational Toys |
| Competitors | Melissa & Doug, Fisher-Price, Inc., VTech Group, The Manhattan Toy Company, Skip Hop, Infantino, Tiny Love, Hape International Inc, The Baby Einstein Company, LLC, Nûby™ +30 more (view full list) |
| SIC | SIC Code 39 Companies, SIC Code 394 Companies |
| NAICS | NAICS Code 33 Companies, NAICS Code 339 Companies, NAICS Code 3399 Companies, NAICS Code 33993 Companies |
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Kids Preferred Questions
The Kids Preferred annual revenue was $19.9 million in 2026.
Larry Presser is the President and Chief Revenue Officer of Kids Preferred.
33 people are employed at Kids Preferred.
Kids Preferred is based in East Windsor, New Jersey.
The NAICS codes for Kids Preferred are [33, 339, 3399, 33993].
The SIC codes for Kids Preferred are [39, 394].
Top Kids Preferred Employees
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Larry Presser
President and Chief Revenue Officer at Kids Preferred
Hightstown, NJ, US23 -
Lisa Deubel
Chief Operating Officer at Kids Preferred
New York, NY, US24 -
Jason Myers
Chief Financial Officer at Kids Preferred
New York, NY, US35+ -
Louis Premselaar
President at Kids Preferred
Englishtown, NJ, US25 -
35
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Marie Nastasi
Senior Sales Director at Kids Preferred
New York, NY, US25+ -
Jason Whaley
Director of Information Technology at Kids Preferred
Berkeley Township, NJ, US15+ -
5+5+
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Dena Cundari
Design Director at Kids Preferred
Bridgewater, NJ, US12 -
Nenita Francisco
Director - Direct Import Operations at Kids Preferred
Hightstown, NJ, US11
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