KICKS Information

ABOUT KICKS KICKS is the Nordic region’s leading beauty chain and offers a holistic concept in makeup, fragrance, skin care and hair care. With well-trained beauty experts in 230 stores in Sweden, Norway and Finland and a modern omni-channel solution, where physical store and e-commerce are integrated, KICKS offers personal and inspiring beauty services from a wide range of brands. KICKS has flagship stores in Stockholm, Gothenburg, Oslo and Malmö and is part of the Axel Johnson Group. KICKS everyday work aspire to engage with our customers, each other and the world around us. We execute with determination, precision and passion and we excel with ambition to always beat yesterday. TRAINED STAFF KICKS employs beauty experts as well as trained makeup artists and skin therapists. All for you to get the best help when you shop. SUSTAINABILITY Mental health is an issue close to our hearts for us at KICKS, and with our work with Beautiful Minds we want to maintain a long-term approach to boosting mental health among both customers and employees. By highlighting the issue of mental health, we want to help de-dramatize the topic so that more people become comfortable talking about it. KICKS also supports and cooperates with organizations working with mental health. Many of KICKS’ customers want to make conscious choices when shopping for beauty products. KICKS has therefore developed Conscious to make it easier for you to find organic, vegan, fair trading and locally produced beauty products that have been manufactured with respect for the environment. Through our Beauty Recyling initiative we want to help minimize the environmental footprint of beauty products and make them easier to dispose after use. Since 2017, it has been possible to hand in your cosmetic waste at selected KICKS stores. Together with you, we want to create a better and more sustainable future. We promise that we inspire all people to explore their own beauty We exist to set beauty free.