Kate Andreeva Email & Phone Number

Vice President, Integrated Analytics (Marketing Measurement, MMM and Media Investment) @ AMP Agency

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Kate Andreeva Location

Boston, MA, US

Kate Andreeva Work

Vice President, Integrated Analytics (Marketing Measurement, MMM and Media Investment) @ (March 2024 - Present)
Vice President, Advanced Analytics (Predictive Modeling, Experimentation and Marketing Science) @ (May 2022 - March 2024)
Director of Analytics (Customer Analytics, Experimentation, Predictive Modeling) @ (May 2021 - May 2022)
Director, Analytic Consulting Group @ (September 2014 - May 2021)
Sr. Marketing Manager, CRM @ (January 2014 - September 2014)
CRM Manager @ (April 2012 - January 2014)
Associate Director, Marketing Strategy and Analytics @ (July 2010 - April 2012)
Sr. Marketing Analyst, Marketing Strategy and Analytics @ (September 2008 - July 2010)
Marketing Analyst, Marketing Strategy and Analytics @ (September 2006 - September 2008)

Kate Andreeva Education

UMass Boston
Master of Business Administration (MBA) (Marketing)
Boston University
SAS Course
University of Massachusetts Lowell
SQL Course
Volgograd State University
Bachelor of Arts (BA) (Business Administration and Management, General)

Kate Andreeva Skills

A/B Testing
AI Analytics
Acquisition & Reactivation
Ad Tech
Alteryx
Analytics
Analytics & Insights
Analytics Leadership
Analytics Transformation
Artificial Intelligence (AI)
Attribution
Attribution Modeling
Brand Awareness
Brand Measurement
Budget Optimization
Buyers Journey
CAC Analysis
CRM
Campaign Management
Campaign Measurement & Execution
Campaign Planning
Client Service
Consumer Packaged Goods (CPG)
Consumer Research
Cross-functional Team Leadership
Cross-team Collaboration
Customer Acquisition
Customer Insights and Strategy
Customer Intelligence
Customer Loyalty
Customer Relationship Management (CRM)
Customer Research
Customer Retention
Customer Segmentation & Profiling
Customer Segmentation Strategy
DCO
Data Analysis
Data Analytics
Data Governance
Data Mining
Data Science
Data Strategies
Data Visualization
Database Construction & Design
Database Marketing
Digital Marketing
Digital Media
Direct Marketing
E-commerce
Email Marketing
Experimentation and Incrementality Testing
Forecasting
Full Funnel Media Measurement
Full-funnel
GA4
Geo Holdout Tests
Incrementality
LTV
Lead Generation
Leadership
MMM
Machine Learning
Marketing
Marketing Analytics
Marketing Data Analysis
Marketing Intelligence
Marketing Mix Modeling
Marketing Strategy
Match-market
Microsoft Power BI
Multi-Channel Marketing
Multivariate Testing
Omnichannel CRM Solutions
Online Marketing
Performance Marketing
Predictive Modeling
Program and Test Design
Reporting & Analysis
Retail
Retention & Loyalty Programs
Retention and Loyalty Marketing
Return on Investment
SEM
SQL
Segmentation
Stakeholder Management
Statistical Data Analysis
Storytelling
Strategic Planning
Strategy
Tableau
Team Culture
Team Leadership
Test & Learn
Travel
Uplift Modeling
brand lift
media measurement
uplift
SEO
SAS
Digital & Social Strategy
Marketing Research
International Marketing
Campaign Measurement and Execution
Database Construction and Design
B2b
Acquisition and Reactivation
B2c
Customer Relationship Management Crm
Management
Microsoft Word
Digital and Social Strategy
Multi Channel Marketing
Customer Segmentation and Profiling
Retention and Loyalty Programs
Persona Segmentation
Market Research
Analytics and Insights
Private Label Credit Card Marketing
Email and Direct Mail
Project Management
Customer Insights and Strategy
Data and Marketing Optimization
Campaign Planning
Online Marketing Analysis
Customer Relationship Management

Kate Andreeva Summary

Kate Andreeva, based in Boston, MA, US, is currently a Vice President, Integrated Analytics (Marketing Measurement, MMM and Media Investment) at Amp. Kate Andreeva brings experience from previous roles at Amp, Harte Hanks and Vantage Deluxe World Travel. Kate Andreeva holds a Master of Business Administration (MBA) in Marketing @ UMass Boston. With a robust skill set that includes A/B Testing, AI Analytics, Acquisition & Reactivation, Ad Tech, Alteryx and more. Kate Andreeva has 2 emails and 1 mobile phone numbers on RocketReach.