We believe that music is much more than just listening— it's about creating, sharing, discovering, participating, and connecting with people. It is the original social network with the power to break down barriers, touch souls and bring people together from all over the world.
In 2008, we set out to create apps that enabled anyone to create, discover, love and enjoy music. Today, 1.5 % of the world's population (that's 125 million people and counting) have used Smule's apps. And they are creating communities, meeting new like-minded friends, and having fun making music together on Smule.
So if you wake up humming, play a mean air guitar or anything in between, then Smule is for you―anyone can do it, no previous experience required.
It all started with a vision…
Singing Machine was founded in 1982 in California as a manufacturer of professional and semi-professional karaoke machines. In 1988, our founder Eddie Steele saw potential in Home Karaoke Machines and the results speak for themselves. Singing Machine became the first company to introduce Home Karaoke products to the United States earning us the spot as the most recognized Karaoke Brand and as such, Singing Machine products incorporate the latest technology for singing practice, music listening, entertainment and social sharing.
Today, we are the North American leader in consumer karaoke products and have grown at an explosive rate of 20% year-over-year. We offer the industry’s widest line of at-home karaoke machines, accessories, and music-oriented toy products at affordable price points that represent tremendous value to our customers as well as over 14,000 songs for streaming and download with Apps available for iOS and Android. Singing Machine products are sold world-wide at most major retailers.
As the leaders in Karaoke, we are continuously forward thinking and introducing the most innovative Karaoke technology year after year. Creating joy through music is our driving force. We believe in the power of a song. Singing can bring people together, make them smile, cry, and rejoice. And that force is what has keep us going for over three decades.
Sing King is on a mission to spread joy to millions of people worldwide through fun, interactive singing experiences. We're the #1 karaoke channel on Youtube, with 35m+ million unique monthly viewers, and our Game Studio is building the next generation of singing and karaoke games on mobile and beyond.
We are a team of music lovers, game enthusiasts and entrepreneurial spirits, based in London. We are passionate about our vibrant and growing global community of singers and believe in the power of singing to turn ordinary moments into moments of joy.