Worldpanel division decodes shopper behaviour to shape brand futures. It is the currency in consumer and shopper insight, helping brands harness the power of our behavioural data to set bold strategies and drive sustainable business impact. With the largest consumer panel in the world, they understand brand and retail dynamics through the choices of 6 billion people. Their experts and solutions provide a multi-dimensional view of how people think, how they shop and how they consume, empowering brands and retailers to evolve with shopper behaviour.
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The Kantar Worldpanel annual revenue was $3.5 billion in 2026.
Karlene O'Hara is the Chief Product Officer of Kantar Worldpanel.
397 people are employed at Kantar Worldpanel.
The NAICS codes for Kantar Worldpanel are [541618, 541, 5416, 54, 54161].
The SIC codes for Kantar Worldpanel are [87, 874].