Rovi Corporation (NASDAQ: ROVI) is creating personalized and data-driven ways for viewers to discover the right entertainment and for providers to discover the ...
ThinkAnalytics helps media and entertainment companies increase advertising performance, grow revenue, and deliver more relevant viewer experiences across TV and streaming.
By turning viewing behavior into privacy safe, high value audiences, ThinkAnalytics enables customers to deliver more precise targeting, improve campaign effectiveness, and unlock premium inventory. The result is stronger ad engagement, higher yield, and better return on advertising spend in an increasingly addressable and data driven market.
Beyond advertising, ThinkAnalytics helps organizations keep viewers engaged through highly personalized content discovery. Its platform enables relevant recommendations, optimized search, and curated experiences that make it easier for audiences to find content they love, increasing watch time and reducing churn.
Bringing these capabilities together in a single platform, ThinkAnalytics allows customers to align content, audiences, and advertising strategies to drive better outcomes. From improving campaign performance to maximizing content value, customers gain the control and insight needed to compete in a rapidly evolving TV and streaming landscape.
Trusted by leading broadcasters, pay TV operators, and streaming platforms worldwide, ThinkAnalytics delivers proven impact at global scale, helping its customers grow engagement, increase monetization, and create more meaningful connections with their audiences.
IRIS.TV, a Viant Technology company, is the leading content data marketplace for streaming. We structure, connect, and activate the world's video-level data to create better viewing experiences and advertising outcomes. Our content identifier, the IRIS_ID, enables our partners to build scalable advertising solutions for contextual and brand-suitability planning, targeting, and measurement. Learn more about the IRIS_ID and the IRIS-enabledâ„¢ ecosystem of premium sellers, data partners, and ad platforms at www.iris.tv.
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