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They Scoffed When I Asked To Use Stories In Their Marketing But Their Mockery Lead To An Amazing Discovery I’m on the phone with my client. Julian, we’re shutting down tomorrow. We’ve gone bankrupt and in the red 400k. Sorry we gotta let you go. I had just started to dabble with storytelling with their marketing (after heavy resistance from my clients). I built them a campaign that brought in over 180 leads. Talk about an anti-climax right? I was down to 0 clients and felt stuck serving an audience I didn’t want to serve. So I decided to do something crazy. To find these dream clients, I flew to Boise in the US to attend a marketing conference (I spent my last $2.5K on the trip). Long story short, I found 3 clients who wanted to develop their stories and use it for their marketing. It was while working with these clients I discovered something profound, yet simple to understand. These entrepreneurs know their story and value its power in connecting with their audience on an emotional level. But being able to sit down and write a compelling story caused their brain to hurt. No matter how hard they tried, it was difficult to string their thoughts together into something their audience loved to listen to. That’s when I knew that an interview was the best way to get the stories out and onto paper (without any writing). Not only that but my 3 clients got some serious clarity out of the process. Here’s what one had to say. “If you’re looking to engage with your clients, connect with them more, tell your stories, get them to know who you are and build up that know/like/trust. Julian is definitely your guy” - Chantelle Turner, The CULTure Method So what do I offer? You need a complete strategy on how to leverage stories for your brand and someone to teach you the art of stories. But not only that… You want to ultimately sell more and retain their customers longer without hard selling to your audience. My 4 week coaching program will get you there.

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1 people are employed at Jules dan.com.

Jules dan.com is based in Melbourne, Victoria.

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