Naty (formerly Eco by Naty) is a Swedish pioneer in certified, plant-based hygiene care, founded in 1994 by a mother seeking safer alternatives for her baby. Today, Naty develops high-performance hygiene products for babies and women, combining biobased innovation, certified skin safety, and full transparency.
As a certified B Corp™, Naty meets verified standards for social and environmental performance, accountability, and governance. All products are developed with a skin-first approach and backed by independent third-party certifications, including OEKO-TEX®, FSC®, Dermatest®, Ecocert Cosmos Natural, and TÜV Austria.
Naty’s portfolio spans diapers / nappies, wipes, pads, tampons, and more, sold in over 30 markets worldwide. The brand has received multiple industry recognitions, including the Loved by Parents Award for product excellence and Most Pioneering Personal Care CEO 2025 (EU Business News).
Certified care. Built for trust. Since 1994
Nature Baby is a family business specialising in products which nurture both you, your baby and nature. Established in 1998 in New Zealand it began as quest for innovative products for our own family, we then found, that like us - many other parents wanted their children to grow up in a beautiful, non-toxic world. Parenthood is a constant learning curve and the vast array of choices we are offered today is overwhelming. However, concerns about toxicity and the commercial drive of much of what's on shop shelves has sparked many parents to consider what their alternatives are. Because we see babies as so precious and sensitive to their surroundings, all Nature Baby products are carefully selected for quality, purity, design and are produced in such a way that cares for the earth and it's workers. As parents by making educated choices during this significant period we can provide a healthy, enriching environment for your children and at the same time nourishing and preserving the world in which they will grow. The reality of the modern world is that we can bring about positive change through our informed choices, actions and purchases. We can make a difference. We hope you enjoy what Nature Baby has to offer. We love your feedback and welcome all enquiries.
For more than 50 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers, wipes and training pants designed to provide protection and comfort for every stage of baby's development.
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