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John Livanos Location
New York, NY, US
John Livanos Work
SVP, Global Lifestyle Marketing and Design (2025–Present) @ (January 2025 - Present)
VP, Brand Strategy and Consumer Insights and Global Advertising, Content and Platforms @ (July 2013 - December 2024)
PepsiCo — Global Strategy and Insights @ (May 2003 - June 2013)
Group Market Research Manager @ Heinz (November 2000 - May 2003)
Vice President, Client Services @ Spectra Marketing Services (acquired by Nielsen) (September 1992 - March 1996)
John Livanos Education
Carnegie Mellon University
BS (Industrial Management)
1985-1989
John Livanos Skills
Customer Insight
Shopper Marketing
Brand Equity
IRI
Nielsen
Market Research
Marketing Strategy
Product Innovation
Consumer Products
Consumer Insight
Consumer Segmentation
Semiotics
Path To Purchase
Copy Testing
NPD
Digital/Social Insights
Packaging Research
Innovation Insights
Global Brand Development
Portfolio Optimization
Brand Architecture
Advertising Effectiveness
Management
Business Strategy
Project Management
Global Strategy
Strategy
Consumer Insights
John Livanos Summary
John Livanos, based in New York, NY, US, is currently a SVP, Global Lifestyle Marketing and Design (2025–Present) at HARMAN International. John Livanos brings experience from previous roles at HARMAN International, PepsiCo, Heinz and Spectra Marketing Services (acquired by Nielsen). John Livanos holds a 1985 - 1989 BS in Industrial Management @ Carnegie Mellon University. With a robust skill set that includes Customer Insight, Shopper Marketing, Brand Equity, IRI, Nielsen and more. John Livanos has 2 emails and 3 mobile phone numbers on RocketReach.
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