Senior Director, Digital Marketing @ (September 2021 - January 2023)
Vice President, Content Marketing @ (February 2019 - August 2021)
Program Director, Digital Business, IBM Watson Health @ (June 2018 - February 2019)
Digital Marketing Practice Lead, IBM Worldwide @ (January 2015 - February 2019)
Program Director, Brand and Demand Gen, Application Integration Middleware @ (January 2014 - January 2015)
Program Director, IBM Software web marketing @ (January 2010 - January 2014)
Manager, Web and Content Marketing (Cognos SW) and Web Best Practices (IBM SWG) @ (January 2008 - September 2010)
Director, Web and Content Marketing @ (January 2001 - January 2008)
Speech writer @ (January 2002 - January 2003)
Manager, PR and Web Marketing @ (January 1998 - January 2001)
Communications Manager @ (January 1996 - January 1998)
Communications Officer @ (January 1990 - January 1996)
Reporter and Editor @ The Humber Log, The Lewisporte Pilot (January 1987 - January 1989)
John Blackmore Education
University of King's College
Journalism
1988-1989
Dalhousie University
B.A. (Literature)
1987-1988
Dalhousie University
B.Sc. (Physics)
1984-1987
John Blackmore Skills
Account Marketing
Analytics
B2B Marketing
B2B Marketing Strategy
B2B Software
CRM
Content Marketing
Content Strategy
Customer Relationship Management (CRM)
Demand Generation
Digital Marketing
Digital Strategy
Email Marketing
Health Policy
International Marketing
Lead Generation
Management
Marketing
Marketing Operations
Marketing Strategy
Message Development
Multi-channel Marketing
Online Marketing
Organic Search
Organizational Maturity
PPC
Pay Per Click (PPC)
Positioning (Marketing)
Presentations
Public Relations
Research Skills
SEM
SEO
Search Advertising
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Search engine marketing
Segmentation
Social Media
Speech Writing
Strategy
Web Analytics
Web Content Writing
Web Marketing
Web demand generation
John Blackmore Summary
John Blackmore, based in Ottawa, ON, CA, is currently a Global Director, Demand Generation at Field Effect. John Blackmore brings experience from previous roles at Contract, Qlik, GFI Software and IBM. John Blackmore holds a 1988 - 1989 Journalism @ University of King's College. With a robust skill set that includes Account Marketing, Analytics, B2B Marketing, B2B Marketing Strategy, B2B Software and more. John Blackmore has 1 emails on RocketReach.
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