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Jo Beat Location
Sydney, NSW, AU
Jo Beat Work
VP, Global Digital Marketing @ (April 2026 - Present)
Fractional CMO and Advisor @ (July 2025 - Present)
Interim CMO @ (March 2025 - April 2026)
Global Head of Brand and Product Marketing @ (February 2024 - February 2025)
Head of Product Marketing and Online Product @ (January 2021 - October 2023)
General Manager Digital and CRM @ (May 2017 - October 2020)
Head of Digital Marketing @ (March 2015 - May 2017)
Director Marketing @ (August 2012 - March 2015)
Director, SMB Marketing @ (January 2008 - December 2009)
Marketing Manager, SMB @ (July 2006 - September 2007)
Director of Product Marketing @ (January 2004 - March 2006)
Jo Beat Education
MiniMBA
Marketing
2025-2025
MiniMBA
Brand
2025-2025
University of Technology Sydney
Master of Business Administration - Major in Marketing
Australian Institute of Company Directors
Company Directors Course
Jo Beat Skills
AI
AI & Martech
AI Powered Productivity
AI research and decision making
Achieving Board Effectiveness
B2B Marketing
B2B Marketing Strategy
B2B Software
B2C and B2B marketing
Brand Architecture
Brand Development
Brand Marketing
Brand Strategy
Brand and Marketing Strategy
Branding
Build Strong Relationships
Builds high performing and engaged teams
Business Development
Business Strategy
Business Transformation
Campaign Strategies
Campaign optimisation
Content Strategy
Conversion Optimization
Cross functional leadership
Cross-functional Team Leadership
Customer Acquisition
Customer Experience
Customer Experience Design
Customer Insight
Customer Journey Mapping
Customer Journeys
Customer Relationship Management (CRM)
Customer Segmentation Strategy
Customer acquisition cost
Customer lifetime value
Data Driven Marketing
Data driven analytics
Digital Marketing
Digital Marketing Strategy
Digital Strategy
Digital Transformation
Direct Marketing
Directors’ Duties and Responsibilities
Driving Financial Performance
E-commerce
Exceeds team engagement benchmarks
Financial Accounting
Financial Performance
Financial literacy for directors
Funnel Optimization
Funnel dashboards
GTM
Global Cross-Functional Team Leadership
Go to market strategy
Go-to-market Strategy
Information Technology
Integrated Marketing
Lead Generation
Leadership
Management
Managerial Finance
Market Planning
Market Research
Marketing
Marketing Communications
Marketing Effectiveness
Marketing Leadership
Marketing Management
Marketing Strategy
Martech
Microsoft Dynamics CRM
Multi-channel Marketing
Multi-mix modelling
Negotiation
New Product Rollout
Online Marketing
Payments
Performance Marketing
Planning Budgeting & Forecasting
Pricing Strategy
Product Marketing
Product Strategy
Product strategy and portfolio management
Program Management
Risk - Issues for boards
Role of Board & the practice of Directorship
Sales
Sales Enablement
Sales Funnel Optimization
Search Engine Optimization (SEO)
Segmentation
Social Media Marketing
Software as a Service (SaaS)
Strategic Communications
Strategic Vision
Strategy
Strategy - the board’s role
Team Leadership
Zero-based Budgeting
user interface development
User Interface Design
Account Management
Collaboration
Creative Problem Solving
E Commerce
Social Media
Microsoft Office
Microsoft Excel
Cross Functional Team Leadership
Multi Channel Marketing
Jo Beat Summary
Jo Beat, based in Sydney, NSW, AU, is currently a VP, Global Digital Marketing at Nearmap. Jo Beat brings experience from previous roles at AI Growth Academy, Psyquility, OFX and Australian Institute of Company Directors. Jo Beat holds a 2025 - 2025 Marketing @ MiniMBA. With a robust skill set that includes AI , AI & Martech, AI Powered Productivity, AI research and decision making, Achieving Board Effectiveness and more. Jo Beat has 1 emails on RocketReach.
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