2025 -now Vice President, Global Head of Marketing @
2024 -2026 Senior Vice President of Growth, Head of Marketing @
2023 -2024 Fractional CMO and Marketing Contractor @
2022 -2024 Advisor to the Board @
2022 -2023 Executive Vice President (EVP), General Manager – PFM @
2021 -2022 Chief Marketing Officer (CMO) @
2018 -2021 Global Chief Marketing Officer (CMO) @
2016 -2018 Vice President (VP), US Head of Marketing @
2012 -2017 Member of the Board of Advisors @
2012 -2015 Vice President (VP) – Interactive Marketing and Media @
2008 -2012 Vice President - Digital and Interactive Marketing @
2006 -2008 Vice President - eCommerce, Senior Product Manager @
2003 -2006 Web Producer - Property and Casualty, Investment Services @
2001 -2002 Director of Creative Services @ e2i
2000 -2001 Senior Manager @ Proxicom
1997 -2000 Senior Development Specialist @
1995 -1997 Development Specialist @
Jerod Laughlin Education
Sam Houston State University
(Communication)
1989-1994
Jerod Laughlin Skills
Cross-functional Team Leadership
Business Strategy
Professional Mentoring
Data-driven Marketing
User Experience
Online Marketing
E-commerce
Online Advertising
SEO
Information Architecture
Integrated Marketing
SEM
Strategy
Creative Direction
Social Networking
Web Design
Interactive Marketing
Interaction Design
Mobile Devices
Marketing
Leadership
Strategic Planning
Web Development
Management Consulting
Web Analytics
Digital Marketing
Customer Experience
Customer Acquisition
Brand Development
Strategic Partnerships
Digital Strategy
Marketing Communications
Mobile Marketing
Analytics
Marketing Strategy
Social Media Marketing
Web Marketing
Advertising
Email Marketing
Marketing Research
Direct Marketing
Art Direction
Social Media
Lead Generation
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Microsoft Excel
Funding
E Commerce
JavaScript
Search Engine Optimization Seo
Microsoft Office
Search Engine Marketing Sem
Search Engine Marketing
Search Engine Optimization
Jerod Laughlin Summary
Jerod Laughlin, based in Houston, TX, US, is currently a Vice President, Global Head of Marketing at Arbol. Jerod Laughlin brings experience from previous roles at Premier Lacrosse League and LendingPoint™. Jerod Laughlin holds a 1989 - 1994 Sam Houston State University. With a robust skill set that includes Cross-functional Team Leadership, Business Strategy, Professional Mentoring, Data-driven Marketing, User Experience and more. Jerod Laughlin has 2 emails and 4 mobile phone numbers on RocketReach.
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