Founder and Independent Consultant @ JC Asia Consulting (July 2022 - Present)
Global Chief Growth and Marketing Officer @ (August 2024 - October 2025)
General Manager - South East Asia (ex Thailand, Malaysia) and Asia Export Markets @ (March 2020 - June 2022)
Marketing Director and Cafe Director - Häagen Dazs Asia, Middle East, Africa (Ice Cream) @ (November 2018 - March 2020)
Senior Global Brand Marketing Director - Dove (Skin Cleansing) @ (April 2014 - June 2018)
Global Brand Marketing Director - Signal and Pepsodent (Oral Care) @ (May 2011 - March 2014)
Regional Category Marketing Director - Knorr (Foods) for Greater China @ (September 2010 - April 2011)
Regional Marketing Director - Clear and Hazeline (Hair Care) for North Asia @ (December 2008 - September 2010)
Regional Brand Manager - Clear (Hair Care) for Greater China @ (November 2007 - November 2008)
Global Project Leader and Regional Brand Manager CloseUp (Oral Care) for Asia @ (January 2005 - October 2007)
Brand Manager - CloseUp (Oral Care) and Vaseline Lotion (Skin Care) for the Philippines @ (September 2003 - December 2004)
Asst. Brand Manager - Vaseline Lotion (Skin Care) for the Philippines @ (July 2001 - August 2003)
Area Sales Manager for Greater Manila Area @ (March 2000 - July 2001)
Sales Key Account Manager for Greater Manila Area @ (July 1998 - February 2000)
Jeff Cheng Education
Ateneo de Manila University 1994-1998
Jeff Cheng Skills
Marketing Strategy
Customer Insight
Brand Development
Marketing Communications
Fast-Moving Consumer Goods (FMCG)
Product Innovation
Global Marketing
Consumer Products
Trade Marketing
Brand Architecture
Marketing Management
Shopper Marketing
P&L Management
Competitive Analysis
Brand Management
Market Research
Marketing
FMCG
International Marketing
Product Development
Microsoft Excel
Consumer Insight
Consumer Behavior
Management
Categorization
Consumer Behaviour
Marketing Research
Customer Marketing
Market Analysis
Category Management
Segmentation
Market Planning
Research
Cross Functional Team Leadership
Advertising
Integrated Marketing
Brand Communication
Category Insights
Sales
Beauty Industry
Fast Moving Consumer Goods Fmcg
Product Marketing
Consumer Insights
Microsoft Office
Leadership
Brand Equity
Strategy
Social Media
P&l Management
International Business Development
Forecasting
Business Development
Digital Marketing
Sales Management
Business Planning
Business Strategy
Product Launch
Fast Moving Consumer Goods
Jeff Cheng Summary
Jeff Cheng, based in Singapore, is currently a Chief Commercial Officer (CCO) at The Ice Cream & Cookie Co.. Jeff Cheng brings experience from previous roles at JC Asia Consulting, Chatime, JDE Peet's and General Mills. Jeff Cheng holds a 1994 - 1998 Ateneo de Manila University. With a robust skill set that includes Marketing Strategy, Customer Insight, Brand Development, Marketing Communications, Fast-Moving Consumer Goods (FMCG) and more. Jeff Cheng has 3 emails and 2 mobile phone numbers on RocketReach.
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