JDE Peet’s – now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet’s generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at https://www.jdepeets.com.
| Website | https://www.jdepeets.com/ |
| Revenue | $8.7 billion |
| Employees | 10,517 (5,746 on RocketReach) |
| Address | Oosterdoksstraat 80, Amsterdam, North Holland 1011 DK, NL |
| Phone | +31 30 297 9111 |
| Industry | Food and Beverage Services, Food, Beverages & Tobacco, Manufacturing |
| Keywords | E-Commerce, Coffee, Instant Coffee, Tea, Hot Drinks, Food And Beverage, Consumer Goods, Packaged Goods, Grocery, Supermarket, Retail, Food Production, Drink Production, Manufacturing, Distribution, Wholesale, Supply Chain |
| Competitors | Starbucks, Nestlé, Unilever, Mondelēz International, The Kitchen, DUNKIN BRANDS (UK) LIMITED, Luigi Lavazza S.p.A., Peet's Coffee, PGi, Tassimo Corporation +30 more (view full list) |
| SIC | SIC Code 20 Companies, SIC Code 209 Companies |
| NAICS | NAICS Code 31 Companies, NAICS Code 311 Companies |
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JDE Peet's Questions
The JDE Peet's annual revenue was $8.7 billion in 2026.
Tatiana Efremova is the President LARMEA (Latin America, Eastern Europe, Central Asia, Middle East and Africa) of JDE Peet's.
5,746 people are employed at JDE Peet's.
JDE Peet's is based in Amsterdam, North Holland.
The NAICS codes for JDE Peet's are [31, 311].
The SIC codes for JDE Peet's are [20, 209].
Top JDE Peet's Employees
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John Brands
President Europe at JDE Peet's
Netherlands11 -
24
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Evgeny Trushin
Chief Procurement Officer at JDE Peet's
Amsterdam, NH, NL1 -
33
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Laurent Sagarra
Vice-President Engagement at JDE Peet's
Amsterdam, NH, NL2 -
22
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Kenneth Timmermans
General Manager Northern Europe (Benelux + Nordics) at JDE Peet's
Utrecht, Netherlands15
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