Every project starts with a vision. Perhaps it is clearing your property for a garden or tackling a fencing project for your livestock. Or maybe you are looking at bidding on a new construction project to enhance your community. James River Equipment has been forging relationships with landscapers, homeowners, farmers, construction workers, and loggers since 1977. As equipment and technology have changed over the years, James River Equipment’s commitment to you has not changed: provide you with innovative equipment solutions and the quality support and service only our employees can provide. The John Deere tradition began back in Holly, Colorado, in 1926 with the Romer family. Our sister company 4Rivers Equipment still operates locations in Colorado, Wyoming, New Mexico, and Texas. John Deere is a name you know and trust. The company is synonymous with quality and integrity. James River Equipment is proud to be your local John Deere dealer supporting you with the parts, service, and technology needed to keep your community building, farming, logging, and beautifying.
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The James River Equipment annual revenue was $100 million in 2026.
Bertsch Cox is the CFO of James River Equipment.
468 people are employed at James River Equipment.
James River Equipment is based in Ashland, Virginia.
The NAICS codes for James River Equipment are [44, 4441, 44413, 444].
The SIC codes for James River Equipment are [50, 508].