2016 -
2017 Insight and Technical Marketing - Health @
2006 -
2017 Market and Competitor Insight Manager @
2005 -
2006 Channel Insight Manager @
2023 -
now Propositions and Marketing Manager @
1999 -
2005 Market and Competitor Analyst @
1995 -
1999 Customer Relations Executive @
James Baker Education
University of Essex
BA Honours , English & European Literature (English & European Literature)
1991
-
1994
St Joseph's College Ipswich 1981
-
1986
James Baker Skills
LiveSmart
Microsoft PowerPoint
Market Research
Market Analysis
Mystery Shopping
Product Development
Strategy Development
Healthcare
Insurance
Technical Marketing
Research
Customer Retention
Customer Satisfaction
Customer Insight
Health
Product Marketing
Employee Benefits
Wellness
Wellbeing
Corporate Wellness
Wellness Programs
Brand Tracking
Launch Of New Products
NPD
New Product Ideation
Marketing
Marketing Strategy
Strategic Planning
Qualitative Research
Employee Engagement
Health Insurance
Intermediary
Business Intelligence
Segmentation
Customer Segmentation Strategy
Marketing Communications
Sales
Strategy
Pricing
Market research Proven track record of delivering quality and actionable insights across the entire research spectrum including: Qualitative, co-creative and quantitative approaches to product and service design and testing Customer relationship quality programmes designed to measure and track the effectiveness of account management teams in building long-term customer value including NPS Brand tracking, mystery shopping and benchmarking Able to blend existing segmentation models, e.g. Experian, with other sources of external and internal insight to create commercially relevant B2B and B2C customer profiles for use across the product development, marketing, sales and operational functions. Experienced in managing an insight function within budget and in developing and maintaining excellent relationships with market research agencies and market insight suppliers. Market and competitor insight Experienced in producing commercially sound market insight which can be used in top-level business decisions including: Market sizing, forecasting and trend analysis and reporting SWOT, PEST & 5 forces analysis Channel analysis including direct to consumer, business to business and intermediated distribution
Management
Business Strategy
Business Development
Customer Relationship Management (CRM)
Financial Services
Leadership
Customer Relationship Management Crm
Social Media
Qualitative
Customer Relationship Management
James Baker Summary
James Baker, based in Crowthorne, GB, is currently a Propositions and Marketing Manager at Inuvi. James Baker brings experience from previous roles at Inuvi, YuLife and Vitality. James Baker holds a 1991 - 1994 BA Honours , English & European Literature in English & European Literature @ University of Essex. With a robust skill set that includes LiveSmart, Microsoft PowerPoint, Market Research, Market Analysis, Mystery Shopping and more. James Baker has 3 emails and 1 mobile phone numbers on RocketReach.
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