Daiwa's first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today.
To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Cypress, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America.
From the very beginning, Daiwa's emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. It is a long-standing record of innovation, the type of innovation that has left a visible mark on the majority of tackle manufactured today, innovation that continues to advance the sport of fishing.
Rapala has been the world’s favorite fishing lure since 1936. Now Rapala lures are trusted by fishermen in over 140 countries worldwide. Rapala’s reputation stems from a towering list of world records, the knowledge of our Pro Staff, affiliation with the top brands in the industry and a history of unwavering dedication to the highest quality.
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