Rapala has been the world’s favorite fishing lure since 1936. Now Rapala lures are trusted by fishermen in over 140 countries worldwide. Rapala’s reputation stems from a towering list of world records, the knowledge of our Pro Staff, affiliation with the top brands in the industry and a history of unwavering dedication to the highest quality.
| Website | https://www.rapala.com |
| Revenue | $263.9 million |
| Employees | 51 (37 on RocketReach) |
| Address | 10395 Yellow Circle Drive, Minnetonka, Minnesota 55343, US |
| Industry | Sporting Goods, Crank baits, Plastics, Spinner Baits, Tools |
| Keywords | Fishing Lures, Fishing Tackle, Fishing Equipment, Outdoor Gear, Sports Fishing, Fishing Accessories, Fishing Supplies, Angling Gear, Fishing Products, Crankbaits, Topwater Lures, Soft Plastic Lures, Spinnerbaits, Jigs, Fishing Weights, Fishing Hooks |
| Competitors | Browning, Wright & McGill Co., PT Shimano Batam, Strike King Lure Company - A Rather Outdoors Brand, Mister Twister, Abu Garcia, Berkley Fishing, Daiwa USA, Lew's Fishing - A Rather Outdoors Brand, Quantum Fishing +29 more (view full list) |
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Rapala USA Questions
The Rapala USA annual revenue was $263.9 million in 2026.
Matt Jensen is the Vice President of Marketing and Ecomm of Rapala USA.
37 people are employed at Rapala USA.
Rapala USA is based in Minnetonka, Minnesota.
Top Rapala USA Employees
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Matt Jensen
Vice President of Marketing and Ecomm at Rapala USA
Grantsburg, WI, US15+ -
Daniel Quinn
Director of Promotions Manager and R and D at Rapala USA
Wisconsin, United States35+ -
Kelly Johnson
Web Marketing and e-Commerce Coordinator at Rapala USA
Minneapolis, MN, US12 -
Denis Dperigois
COMMERCIAL at Rapala USA
Angers, Pays de la Loire, FR -
Julia Lindberg
Sales Coordinator at Rapala USA
Mound, MN, US25+ -
Norma Bishop
Credit Manager at Rapala USA
Shakopee, MN, US14
