Isabel Lennse Information

Isabel Lennse launched its first jewelry collection in 2007 under the brand LA Stockholm. Then, as now, the idea was a pure and timeless collection that offered something that was missing in the market; fashion jewelry in precious metals. The vision of working with more precious metals and even diamonds have influenced its development the past years. In the spring of 2011 as one of the first brands in Sweden, Isabel Lennse launched its rose gold collection. It became the company’s second major success. In 2012 the next big step was taken in the successful rebranding of the company and the opening of its own flagship store at Sturegatan in Stockholm. -My path to become a designer has been my own path, full of challenges. Not having a ”nice” international education as a base was not something I wanted to show off. Today it is the opposite. I am proud. I have learnt a profession, a craftsmanship and an industry, by myself. Obviously it is about hard work, and about daring. It is all about getting up on your feet when you feel you have everything working against you. Most of all it is about having a good time on the way, to be surrounded by good people and to be able to enjoy successes, small and big, says Isabel Lennse. With its clean design expression Isabel Lennse has a strong position in the Swedish market with the ambition to establish a presence in the other Nordic countries.