Irrational Labs Information

We apply behavioral design to drive growth and adoption and inform product strategy. By designing the environment and creating thoughtful interventions, we improve decision-making in a way that benefits both companies and their customers. Is your organization changing the world for the better? We'd like to work with you. https://irrationallabs.com

Website	http://irrationallabs.com
Revenue	$5.2 million
Employees	53 (35 on RocketReach)
Founded	2013
Address	1885 Mission St, San Francisco, California, US
Industry	Research Services, Association, Non Profit, Product Design, Design, Web Design
Keywords	Behavioral Science, Behavioral Economics, Product Design, Marketing Design, Organizational Design, Happiness, Health, Wealth, Wellbeing, Human Behavior, Decision Making, User Experience, Ux Design, Nudge Theory, Behavioral Insights, Gamification, Persuasion, Consumer Behavior, Change Management, Intervention Design
Competitors	Stanford University, Bristol City Council, ideas42, The Behavioural Insights Team, St Joseph's Nudgee College, Nudge, Benevolent, Behavior Change and Associates, Dynamo Inc., Enviroschools +34 more (view full list)

Irrational Labs Questions

What is the annual revenue of Irrational Labs?

The Irrational Labs annual revenue was $5.2 million in 2026.

Who is the CEO and Co-Founder of Irrational Labs?

Kristen Berman is the CEO and Co-Founder of Irrational Labs.

How many people are employed at Irrational Labs?

35 people are employed at Irrational Labs.

Where is Irrational Labs based?

Irrational Labs is based in San Francisco, California.

Top Irrational Labs Employees

Kristen Berman

CEO and Co-Founder at Irrational Labs

San Francisco, CA, US
3
- gmail.com
- irrationallabs.org
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4
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Katie Dove

Managing Director and Applied Behavioral Scientist at Irrational Labs

New York, NY, US
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- irrationallabs.com
3
- +1 608-698-XXXX
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Evelyn Gosnell

Managing Director at Irrational Labs

San Francisco, CA, US
2
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- irrationallabs.com
1
- +1 858-210-XXXX
Chaning Jang

Chief Strategy Officer (CSO) at Irrational Labs

United States
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- irrationallabs.com
4
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Richard Mathera

Managing Director at Irrational Labs

Washington, DC, US
3
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2
- +1 281-486-XXXX
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Emily Rosenzweig

Senior Behavioral Scientist at Irrational Labs

New Orleans, LA, US
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Jason Ugie

User-Centered Product Leader and User Experience Strategy at Irrational Labs

Chico, CA, US
2
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2
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- +1 415-754-XXXX
Erin Mahoney

Senior Behavioral Scientist at Irrational Labs

Washington, DC, US
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- bellsouth.net
- irrationallabs.com
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Griffin Smith

Behavioral Scientist at Irrational Labs

Hastings-on-Hudson, NY, US
1
- +1 719-359-XXXX