We apply behavioral design to drive growth and adoption and inform product strategy. By designing the environment and creating thoughtful interventions, we improve decision-making in a way that benefits both companies and their customers. Is your organization changing the world for the better? We'd like to work with you. https://irrationallabs.com
| Website | http://irrationallabs.com |
| Revenue | $5.2 million |
| Employees | 51 (33 on RocketReach) |
| Founded | 2013 |
| Address | 1885 Mission St, San Francisco, California, US |
| Industry | Research Services, Association, Non Profit, Product Design, Design, Web Design |
| Keywords | Behavioral Science, Behavioral Economics, Product Design, Marketing Design, Organizational Design, Happiness, Health, Wealth, Wellbeing, Human Behavior, Decision Making, User Experience, Ux Design, Nudge Theory, Behavioral Insights, Gamification, Persuasion, Consumer Behavior, Change Management, Intervention Design |
| Competitors | Stanford University, Bristol City Council, ideas42, The Behavioural Insights Team, St Joseph's Nudgee College, Nudge, Benevolent, Behavior Change and Associates, Dynamo Inc., Enviroschools +34 more (view full list) |
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Irrational Labs Questions
The Irrational Labs annual revenue was $5.2 million in 2026.
Kristen Berman is the CEO and Co-Founder of Irrational Labs.
33 people are employed at Irrational Labs.
Irrational Labs is based in San Francisco, California.
Top Irrational Labs Employees
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Kristen Berman
CEO and Co-Founder at Irrational Labs
San Francisco, CA, US34 -
23
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Evelyn Gosnell
Managing Director at Irrational Labs
San Francisco, CA, US21 -
14
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Richard Mathera
Managing Director at Irrational Labs
Washington, DC, US32 -
Emily Rosenzweig
Senior Behavioral Scientist at Irrational Labs
New Orleans, LA, US3 -
Griffin Smith
Behavioral Scientist at Irrational Labs
Hastings-on-Hudson, NY, US1 -
Lindsay Juarez
Director at Irrational Labs
Montreal, QC, CA22
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