The Behavioural Insights Team, often known by our other name The Nudge Unit, is a unique company. We started life inside No 10 Downing Street as the world’s first government institution dedicated to the application of behavioural sciences. We are now a world-leading consulting firm whose mission is to help organisations in the UK and overseas to apply behavioural insights in support of social purpose goals. Since December 2021 BIT has been wholly owned by Nesta, the UK's leading innovation charity. BIT coined the term ‘behavioural insights’ in 2010 to help bring together ideas from a range of inter-related academic disciplines (behavioural economics, psychology, and social anthropology). These fields seek to understand how individuals take decisions in practice and how they are likely to respond to options. Their insights enable us to design policies or interventions that can encourage, support and enable people to make better choices for themselves and society. Behavioural insights interventions are usually simple, highly cost-effective, and often yield surprising results.
View Top Employees from The Behavioural Insights TeamWebsite | http://www.bi.team/ |
Revenue | $5.8 million |
Employees | 280 (280 on RocketReach) |
Founded | 2010 |
Technologies |
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Industry | Consulting, Public Policy Offices, Business Services General, Business/Productivity Software, Behavioural Science, Business Services, Social/Platform Software, Randomised Controlled Trials, Quantitative Analysis, Public Policy |
Web Rank | 4 Million |
Keywords | Behavioural Insights Team Report 2014, Insights Wheel Pdf, Human Practice And Behaviour For Canteen, Hume S, O’Reilly F, Groot B, Selley E, Barnes J, Soon X, Chande R, Sanders M (February 2018) Retention And Success In Maths And English, East Framework Behavioural Insights Team |
SIC | SIC Code 72 Companies, SIC Code 729 Companies |
NAICS | NAICS Code 5419 Companies, NAICS Code 54 Companies, NAICS Code 541 Companies, NAICS Code 54199 Companies |
Looking for a particular The Behavioural Insights Team employee's phone or email?
The The Behavioural Insights Team annual revenue was $5.8 million in 2024.
David Halpern is the President and Founding Director of The Behavioural Insights Team.
280 people are employed at The Behavioural Insights Team.
The NAICS codes for The Behavioural Insights Team are [5419, 54, 541, 54199].
The SIC codes for The Behavioural Insights Team are [72, 729].