IP Survey Research Information

IP Survey Research Company designs, executes and reports in court the results of survey research projects undertaken in litigation regarding likelihood of confusion, trademark infringement, deceptive advertising, strength of mark, secondary meaning and all other topics stemming from the Lanham Act. For the past 10 years Dr. Seggev has appeared in courts throughout the U.S. in his capacity as an expert witness in survey research. His research has never been rejected by any court and his testimony has withstood the rebuttal efforts of some of the most prominent marketing researchers. The uniqueness of the company stems from Dr. Seggev's creativity and his ability to translate complex research and statistical concepts into simple language in very persuasive ways.