Havas Media Group consists of two global media networks: Havas Media and Arena Media. Our media agencies are home to more than 10,000 specialists and are the most dynamic and advanced in their markets. Our teams also offer best-in-class services in the fields of programmatic buying, mobile, data consulting, performance marketing, out of home and geolocal, and social media across 150 countries worldwide.
We believe in more than media planning. We take time to deeply understand the media that is most meaningful to a client’s target audience and build Media Experiences that connect them to exactly what they want, in the context of where they are, through the content they pay attention to. Our unique Mx System creates value for clients by turning consumer intelligence into clear growth targets, aligning KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences.
We believe that more meaningful media can help build more meaningful brands.
Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.
So what goes into the market intelligence mix?
MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.
MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.
PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.
COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.
The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.
That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
Highwire is a modern communications agency designed for disruptive companies. Our roots in journalism and Silicon Valley give us the drive, imagination and experience to create meaningful business results through smart communications programs.
At Highwire we begin with the end in mind—meeting your business objectives through strategic communications using a smart, informed approach that’s founded on relevance and insight. We roll up our sleeves and immerse our experts in your business, turning your challenges and goals into greater awareness, growth and sales.
At Highwire PR, we are entrepreneurs, makers, and explorers. We are committed to fostering an inclusive agency environment, where every employee can be seen, heard, and valued. We believe in taking and owning a seat at the table, and the equal importance of creating empowered spaces for diverse storytellers. We seek to hire, develop, and retain talented professionals from a wide range of backgrounds. Applicants from historically marginalized or underrepresented groups are encouraged to apply.
Job Scam Alert
If a job scammer has targeted you, you can file a complaint with the Federal Trade Commission here. Highwire will not send recruiting-related emails from any other email domain name or variation other than @highwirepr.com. Highwire will never request your bank account, credit card, or credit score as part of our application process. If you receive a suspicious email not sent from a team member, specifically at our @highwirepr.com email address, or if you receive suspicious outreach on social media, please forward the communication to hwsecurity@highwirepr.com so that we can review and flag the fraudulent domain and user IDs for removal.
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