Accelerant Research is a full-service UX, product, & market research and consulting firm headquartered in Charlotte, NC. We specialize in customer loyalty, product development, customer satisfaction measurement, modeling, tracking, qualitative research, and brand analytics.
Our strength in research capabilities rests on our thought leadership, practice skills, and experience in…
Customer Satisfaction and Loyalty
• Loyalty driver identification and tracking
• Purchase cycle (and other customer acquisition-related studies)
• Account opening and fulfillment
• Relationship deepening
• Customer attrition and win-back strategy
• M&A transition strategy
Product Development
• Concept screening and normative benchmarking
• Concept testing with volumetric projection capability
• Pricing strategy
• In-market testing
Advertising / Communication
• Consideration driver identification
• Brand equity assessment and positioning
• Naming and positioning
• Copy testing
Strategic and custom research
• Market structure and segmentation studies
Other capabilities include:
• Management consulting services – syntheses
• Conjoint / choice modeling
• In-person interviewing
• Hispanic and other multi-cultural research
• Other focused segments (e.g. low-income, military, mass affluent)
As your marketing research department, Infosurv Research helps you find the information you need to connect the dots between consumers and your brand, between your customers and your employees, and between your employees and your brand. These connections between audiences lead to valuable insights that drive better business decision for immediately improved results. By developing a better understanding of your business through the application of our marketing research expertise, we provide cost-effective solutions to solve your business challenges and deliver a great return on your research investment.
Interaction Metrics is a customer experience agency that dramatically boosts the value of customer feedback, customer service evaluations and customer experience coaching. Interaction Metrics provides clients with innovative Findings Reports combining metrics, insight, and actionability.
We’ve developed the one number you need to know: Quality of Customer Interaction™ Score. QCI™ is more actionable than single-input metrics like NPS, because it accounts for multiple aspects of the customer experience, weighted by what matters most for each customer and their situation.
Clients such as GE CareCredit, Konica Minolta, and Yaskawa America look to us to improve customer service using a scientific approach and actionable customer experience metrics.
Become a CX leader. Drop us a line, or sign up for a free 25-minute MetricsLAB™.
Website: InteractionMetrics.com Blog: Interaction Thinking™