Instinctive Competitors

Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights. With Fullstory, enterprise businesses move closer to their customers and closer to success. When organizations understand their customers like never before they’re able to create world-class experiences that increase funnel conversion, easily detect malicious behaviors and fraud, and identify their highest-value customers effortlessly. Fullstory is on a mission to make every business more customer centric–made possible only through true behavioral insights–and understanding the sentiment between the clicks.

Maze empowers researchers to be change makers, turning research into a center of influence and customer insights into enduring competitive advantage. By bringing recruiting, testing, and analysis together, Maze helps organizations move from intuition to evidence, faster. From researchers to designers and PMs, anyone can run studies that answer any question and drive better decisions at any altitude. Equipped with Maze’s research-grade AI, teams can focus on what matters most: understanding people, uncovering insights, and shaping change with confidence.

UserTesting helps organizations create exceptional customer experiences by making it easy to gather fast, human insights at scale. With the industry’s most powerful participant network, AI-powered analysis, and expert services, we help teams validate ideas, optimize experiences, and build customer-centric products—faster and with confidence. From early concepts to live launches, UserTesting puts real human feedback at the heart of every decision. Whether you’re in research, product, design, marketing, or CX, our flexible platform supports moderated and unmoderated tests, live interviews, surveys, usability studies, card sorts, and more—all in one place. Trusted by 3,000+ companies—including 75 of the Fortune 100—UserTesting delivers an average 6x ROI by helping teams reduce risk, accelerate time to market, and exceed customer expectations.