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Instinct® is a rapidly growing, family-owned marketer and manufacturer of science-based 100% natural pet food for dogs and cats. Instinct® is the Raw Brand, with a mission to get more raw nutrition into every bowl of dogs and cats, for proven healthier and happier long lives. Our company mission is to Empower people to transform the lives of pets. We are committed to hiring and developing a team of passionate, performance-oriented professionals who live by our 4 values of championing raw, empowered to make a difference, collaborating as one team, and striving for excellence through continuous learning and improvement. Our home office is located in St. Louis, Missouri, with our Center of Excellence Raw Food kitchens in Lincoln, Nebraska.

Instinct Questions

The Instinct annual revenue was $36.2 million in 2026.

Bobby Harris is the COO of Instinct.

155 people are employed at Instinct.

Instinct is based in St. Louis, Missouri.

The NAICS codes for Instinct are [31, 311, 31111, 3111].

The SIC codes for Instinct are [20, 204].

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