Instid Information

Institute for Identity works within the broad field of ‘place branding’. We help motivate communities, propel economic development, and attract talent, visitors, and other growth resources. We tend to work with regions, ‘second tier' cities, and smaller nations. This is because these places often find it the hardest to distinguish themselves on the national and global stage. We have worked with clients in Europe, UK, Australia and North America, with consistent success and industry recognition. More than just a business, INSTID is research driven. Since our founding in 2012, we have been at the forefront of industry innovation. We pioneer work on place identity and the application of anthropology, sociology and behavioural science to place branding. The key to our reliability is giving each place a high level of attention. Ours is not a one size fits all approach; we take the time to understand your place and then help you to communicate that value to the world. Place Branding has long been about more than a logo, but many people don’t know the full scope of what we can offer. Once we have found your place’s brand personality, there are numerous potential avenues to drive growth ranging from the strategy, policy, communication tools, verbal and visual styles, marketing strategy and delivery plans, destination development, stakeholder engagement and capacity building and place-making.