InsMark, Inc. Information

InsMark is focused on helping both consumers and financial service professionals identify, understand, and capitalize on planning opportunities that exist or arise due to market conditions or tax law. We are committed to using creativity, innovation, and real-world expertise in designing products and services that generate easy-to-understand solutions to complex financial issues. We are dedicated to helping our clients use our products and services effectively through superior customer relations. Background InsMark was established by Robert B. Ritter, Jr., in 1983 to provide illustration software and related marketing services for the insurance and financial services industry. InsMark provides its customer base with marketing strategies derived from his extensive experience in the upscale personal and business insurance markets. Prior to the formation of InsMark, Bob Ritter had been an agent and general agent with Mass Mutual Life Insurance Company followed by several years as an independent broker. Until the development of InsMark, he was a consistent qualifier for the insurance industry's most exclusive marketing groups -- the MDRT's Top Of The Table and the International Forum. Product Technology InsMark's software programs utilize unique approaches to illustrating all forms of cash value life insurance. InsMark deals solely with creative presentations -- leaving actuarial and legal considerations to the carrier's primary illustration system. To do this, InsMark developed its proprietary specifications (Button File) that each licensed insurance company uses to "link" data from its illustration systems.