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Inside the Magic – We know FUN. ITM is the ultimate source for the most interesting, entertaining, and unique entertainment experiences, covering theme parks, movies, TV, video games, conventions, special events and so much more. Based out of Orlando, Florida, ITM launched in 2005 with a tiny web site and short podcast and has grown to the multimedia-driven experience it is today, focusing on bringing you all things fun. We don’t try to cover everything. Instead, we carefully select only the most exciting and unique stories to write about. More than Disney While ITM began covering primarily Disney, over the past 13 years we have continued to grow and expand, frequently reaching out to feature many other theme parks, independent attractions. Then our attention further grew to bring in the fun and excitement of the cinema, television, and gaming worlds.

Inside The Magic Questions

The Inside The Magic annual revenue was $14.2 million in 2026.

Kurt Schmidt is the Owner of Inside The Magic.

13 people are employed at Inside The Magic.

Inside The Magic is based in Bay Lake, Florida.

The NAICS codes for Inside The Magic are [51, 5151, 515, 516].

The SIC codes for Inside The Magic are [483, 48].

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