Our mission is to help organizations and individuals realize their full innovation potential. Everything we do is driven by a simple belief: innovation can be taught. Through training, tools, and experiential learning, our offerings are designed to help companies transform their culture to drive organic growth and continuous improvement. Founded in 2013 by innovation thought leaders Jeff Dyer, Nathan Furr, and Hal Gregersen, our content is based on the research that led to the best-selling book The Innovator’s DNA (2011) and The Innovator’s Method (2014).
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The Innovator's DNA annual revenue was $4 million in 2026.
Curtis Lefrandt is the CEO, Co-founder of Innovator's DNA.
4 people are employed at Innovator's DNA.
Innovator's DNA is based in Lehi, Utah.
The NAICS codes for Innovator's DNA are [6243, 624, 62431, 62, 624310].
The SIC codes for Innovator's DNA are [83, 833].