Innovations Information

Established in 1985, Innovations (innovations.com.au) is a leading direct to consumer retailer with a portfolio of online, social and catalogue brands. With over 2 million Australian and New Zealand customers through catalogue, showroom and Internet sales, Innovations offers a broad range of merchandise across apparel, jewellery, homewares, health, beauty, craft, bed linen, electronics, books, entertainment and pets. Products are sourced through well-established international and local supply chains. Included within Innovations is the Direct Publishing division comprising digital and print content platform including Reader’s Digest, Over60, WYZA and Handyman. Direct Publishing produces digital and print versions of the iconic Readers Digest magazine in Australia, New Zealand and across the Asia region in both English and Chinese (simplified), along with country specific websites and social media pages for all regions. These channels are boosted by the highly respected annual Reader’s Digest Trusted Brands Survey Awards and Quality Service Awards, which allow the business to deliver sophisticated advertising campaigns across both digital and print formats. Over Sixty (incorporating OverSixty.com.au and OverSixty.co.nz), is a dynamic digital news and lifestyle platform directed towards the seniors’ market in Australia and New Zealand. With more than 450,000 highly-engaged Facebook followers, and over 4 million website page views a month, it features a broad range of regularly updated topics from news and finance to entertainment, travel, lifestyle and everything in between. WYZA (wyza.com.au), acquired by Direct Publishing in 2018, has attracted a strong following in the 50+ online community. Currently enjoying 25,000 Facebook followers and 300,000 monthly page views, the easy to navigate website features engaging content on everything from travel to health, entertainment, work, lifestyle, money and property, food and recipes.