We exist to bring comfort, confidence, and community to a life lived outside.
The Smartwool community is a collection of people who believe that time outside is valuable, restorative, and essential for everyone.
When we started making socks back in 1994, our founders simply wanted to be able to ski longer without getting cold toes.
We were the first outdoor company to make performance Merino wool ski socks—revolutionizing the category and forever changing the way outdoor enthusiasts viewed their feet.
Our whole brand was built on the desire to be comfortable on outdoor adventures—we wanted to go farther and experience more. And that drive continues to fuel everything we do. From our Merino wool supply chain to our Smartwool advocacy program to how we design and innovate our socks and apparel, we exist to help you play, live, and laugh in the great outdoors as often as you would like.
Smartwool, a VF Company
VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.
In 2009, we took the stance to reimagine what was once a stagnant staple and transform socks into one of fashion’s most exciting accessories. By unlocking the creative potential of an open canvas too often overlooked, we ignited a worldwide cultural movement that has attracted visionary artists, athletes and icons to embrace our positive message of individuality, movement and self-expression. In the years since, our vision has expanded from toe to head with a full line of colorful apparel styles for a life in motion… because why should feet have all the fun? Through a bold combination of technological innovation, superior comfort and fresh artistic design that has become the foundation of our brand, Stance apparel can now be found in over 40 countries for anyone looking to defy convention. We are Stitched Different®.
The details make the difference between premium products and others. Since 1895, the family company FALKE has been standing for clothing made of premium materials that are manufactured with the finest workmanship and a wealth of detail. Thanks to innovative ideas and backed by many decades of experience, FALKE manufactures socks and clothing in superior quality and contemporary design. Over 3,000 employees create premium products every day that are enjoyed by the customers and worn with great pleasure. FALKE manufactures trendy clothing accessories that are attuned to the individuals’ lifestyle and their personal culture and aspirations.