Imtv Llc Information

We rigidly adhere to ecological standards that are aesthetically pleasing, safe and are environmentally friendly. We design our signage in Russia. We contract the manufacturing of components using the highest quality materials to suppliers in Germany France and Sweden. We assemble the signs in Moscow and erect them around the city. Our oldest constructions are 10 years old and are still standing, as clean and as eye-catching as ever. By using modern and environmentally friendly materials the maintenance requirements of our signs are low and the down-time is insignificant. In doing this, we are supported by the Moscow City Government, who apply a sliding scale of taxes to outdoor advertising sites. The higher the technology used, the lower the tax rate. We have always searched out the best locations for our big format and super sites. An example of this is the repeated use by CNN of a city background for their reports featuring one of our unipole advertisements for Coca-Cola. There are now a number of outdoor LED screens being used as outdoor advertising media in Russia and Moscow. Our group has studied this medium and its application in Russia. We are aware of constraints such as reduced visibility during periods of bright sunlight and have been reluctant to rush in, just because something is new. However, we have now found a way to employ this medium. We have signed agreements to represent Lighthouse Technologies in Russia and later this year will install the first lighthouse LED screen on a major urban intersection in Moscow. Lighthouse, as you probably know, manufacture the Coca Cola LED display screen at Piccadilly Circus, in London. This is three times bigger than the previous Coca Cola advertisement on the site and, at 32 metres wide by over 6 metres tall, is Britains biggest permanent LED Display. It's an "intelligent sign", with state-of-the-art computer technology, built-in cameras and even an on-board, heat sensitive weather station. The latest steps by our group are in taking outdoor indoor. The reasons are clear. In the first six months of this year Russian consumers spent over $150 billion buying goods and services. Russia is now the fastest growing importer of food and beverages from the 25 European member states, accounting for 7.8 per cent of all exports. With real disposal incomes climbing over 10% year on year, Russians are spending more and saving more. The value of their shopping basket is fuelling increased profits for European consumer packaged goods companies from LOreal to Scottish and Newcastle; from Nestle to Lipton Tea. Research shows that 75% of the final purchase decisions are made by consumers at the point of purchase. The tobacco and liquor industries ability to communicate is increasingly limited by legislation in Russia, as elsewhere in Europe. Retail sites, where their products are sold. are one of their last bastions, and in-store TV is their last chance to influence purchase before the check out. I am sure you in this audience are aware of the advances being made in this medium in Wal Mart and, closer to home, in the UK through Tesco TV. Our group has studied these systems. We have teamed up with international technical partners and this year launched IMTV in Ramstore, the largest chain of malls in Russia. By the end of this year we will have 1,000 plasma display screens in 70 Ramstores in 10 Regions of Russia. Currently we have some 300 screens live in Moscow. The main advantage that IMTV has over similar systems is that it has a unique inter-active advance warning system. While everything is controlled from our central offices in Moscow and you can check any time what is being broadcast on any screen in the network . it is our interactive reporting system that is truly unique. I am pleased to say that our Russian software engineers have been able to utilise all the technology and communications power going into the network to enable each screen to notify the central control room of any potential fault 100 hours before it is due to become a problem. Our central control engineers receive a signal informing them of the identity number of the screen, its physical address and details of the problem. That same night while the store is closed for maintenance and re-stocking the screen is replaced, meaning that there is continuity in the advertising; and there is no disruption to the stores floor traffic. It is difficult to envision what the next 10 to 15 years will bring in the way of innovation to outdoor advertising but, one thing I am sure of, these changes will surprise us all. Thank you,