IMS US Information

As a GM Marketer, Bob worked with the largest and best advertising agencies in the world. Most of these activities were coordinated by siloed resources internally and externally and were coordinating thru sheer luck and coincidence. Bob put together the first national sales promotion in 1994 for the 1995 Ryder Cup – coordinating agreements with the PGA of America, Leo Burnett advertising, National manufacturing and distribution, National incentives and GMAC, National training with techniques, national merchandising with Alpha One, and Sales promotions support from Miller/Zell as well as others. The process was then documented to coordinate our marketing activities through a proprietary online management tool developed by EDS. This became our model. We eliminated over 100 promotional and national disjointed activities and put together quarterly coordinated national integrated campaigns. We went on to work with “Get Shorty” with John Travolta, The “X-files”, The NCAA Championships – March Madness and the Bowl Alliance – Orange Bowl, Fiesta Bowl, Sugar Bowl and Rose bowl, then to the 1996 Atlanta Olympic games and on to the Indy Racing League and the INDY 500. We had matrix measurement resources, quantifiable data, more efficient and effective buys, leveraged resources and online results. You want people that are passionate about doing smart, strategic, leveraged marketing that will help you build your brand and make money. We’re on your side. We never forget that it’s about selling something, not winning awards. We constantly look for new mediums to assist you in your business, regardless of whether or not we offer the service. It’s about what makes sense for you and your business. It was born out of true passion for efficiency and effective marketing. That’s why we’re different. We live it.