illumai Information

The Illumai Biome Care System – is the only hair system on the market made to protect, nurture and maintain the biome of the hair, skin and scalp. This revolutionary clean formula approach to hair care is the result of over 25 years of pioneering dermal biome research, by globally recognized immunologist, Dr. Michael Zasloff. Working with co-founder Mario Russo (a leader in hair care and owner of Salon Mario Russo in Boston), he perfected a 3-part system of products. Founded in 2013, Illumai products were developed, manufactured and distributed by Formula XO, Inc. In 2022, Illumai was sold to Jennifer and Daniel Goepp. THE NEED: Safe and healthy hair care rooted in science. Standard beauty practices destroy the dermal biome and are scientifically linked to the most common hair symptoms: dehydration and moisture loss, breakage and split ends, frizziness, color fade, dullness and itchy & flakey scalp. Most products, even those marketed as “natural” or “organic” (including lathering sulfate-free products), use organosulfates. Unfortunately, the hidden result is still a damaged biome. The other option, non-lathering "no-poos", often don’t effectively clean. THE SOLUTION: Unique formulas that honor the natural balance of hair and scalp and deliver hair that looks and feels amazing. We believe in a simple, sustainable and clean formula system. Our focus on rebalancing the biome, enables illumai to present a truly unique beauty line. Our globally recognized science, heals the derma biome in a safe and effective way. Our patented formulas nurture and protect the essential proteins, peptides, and oils natural to the hair and scalp. We generate hair that is stronger, shinier, moisturized, and protected.