Ikai Asai Information

Simply translated, Ikai Asai means a desire – an aspiration to live well. Founded by Ms Ananya Birla, Ikai Asai has always been a brand rooted in artisan-made products, elevating Indian craft through thoughtful design, material intelligence, and long-standing relationships with Indian craft communities. As Ikai Asai grows, we are expanding beyond products into a digital-first, editorial platform that seeks to shape ideas, foster cross-disciplinary collaboration, and present India’s art, craft, culture and design story to the world. With Ikai Asai, we seek to celebrate craft, highlight design thinking, document spaces and objects. Explore cultural context through in-depth storytelling, material-led narratives, and meaningful conversations with leading voices in art, design, and culture alongside artistic, and content-led initiatives with Indian and global brands. Our editorial is a curated space where we contextualise design and culture, offering insights into the narratives that shape our world. Our Bespoke projects are initiatives that are rooted in craft and contemporary design emphasising on a dialogue between legacy and innovation. We seek to create meaningful conversations around craft and culture that puts the art cluster and communities at the heart of it all.