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Why IF? Innovative Facilitation believes in the power of continually asking - "WHAT if?" The question arose from the word "entelechy" – the becoming actual of one's potential. As natural optimists, the concept of asking “WHAT if?” lead us to think about possibilities versus barriers around the concept of inspiring action for individdual, team and organizational performance. Potential is defined as "capable of being or becoming; a latent excellence or ability that may or may not be developed". In any work environment, our potential can be inhibited by many things including, our mindset, knowledge, skill, roles, responsibilities, position or organizational structure. Innovative Facilitaiton, trusts that, in the end, what deeply matters is if we are conscious of and believe in our own ability, we can control our performance in any aspect of our lives. The more you are self-aware, the more you can build on your strengths, and look for ways to share those strengths across an organization. We ask the question "WHAT if…" to: •rouse an individual to finish the sentence with what is important to them as they look into their future. •initiate action that is inspring, innovative and results-oriented. •focus on the possibilities of how to move beyond a challenge. For all of us at Innovative Facilitation, “WHAT if...” starts a conversation. It guides and inspires individuals to reach their full potential, one conversation at a time.

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The if annual revenue was $7 million in 2024.

Lee Patry is the Partner of if.

119 people are employed at if.

if is based in Ottawa, Ontario.

The NAICS codes for if are [61, 6114, 61143, 611430, 611].

The SIC codes for if are [82, 829].

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