Ideoplan Information

We help companies to integrate digital tools/streams and new technology in their business DNA or to switch their activities to new profitable avenues. We develop tailor made projects, empowering brands to engage with their consumers in new ways as consumer behaviors and life style choices change during these challenging times and for the future. We help companies by consultancy, training and outsourcing in marketing, communication and sales. Marketing: - Research: competition, benchmark, portfolio (products, consumers, channels); - Strategy: concept, positioning, targeting, segmenting, tactics, channels; - Planning: stages, projects, timing, budgets, results. Communication: - Brand: values, differentiation, reputation; - Customers: needs, wants, demands; - Products: story, benefits, features. Sales: - Promoting: website, social media, events; - Advertising: google adwords, social media ads, promotions; - Creating: copyrighting, content writing, graphic design, promotional products. Depending on the client’s needs, different ways to work together: - Consultancy: supporting client by research, strategy and planning; - Training: helping client’s team to develop new skills, tools and techniques; - Outsourcing: the project/business segment is managed by IdeoPlan team.