IconixGroup Competitors

We empower generations to explore the wonder of childhood and reach their full potential. We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it. Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators.

American Greetings is a global leader in the large and enduring Celebrations marketplace. We help people celebrate holidays, each other, and all of life’s special moments, in-person and online, guided by our mission to “make the world a more thoughtful and caring place every single day.” We offer our products wherever and however people wish to purchase them – online, in-store, or curbside pickup. Celebrations happen throughout the year, driven by traditional holidays, key milestone moments such as weddings, baby showers and graduations, as well as recurring everyday events such as birthdays and anniversaries. Our leading brands include American Greetings, Papyrus, Recycled Paper Greetings, Paper Rebel, Carlton Cards, Today and Always™, DesignWare party goods, and Plus Mark gift wrap and boxed cards. Our digital business unit, AG Interactive, is a leading provider of digital greetings and premium celebrations content through proprietary technology platforms and apps. Our popular digital brands include American Greetings, Blue Mountain, SmashUps™, justWink™, and Creatacard™. At American Greetings, we believe in creating happiness, laughter, and love every single day. To keep our community a positive experience for everyone, any posts, images, videos, comments, or screen names that contain offensive material such as obscene language, drug or sexual references, hate speech, harassment, violence, or anything else deemed inappropriate will be removed by the page administrators and those accounts banned. In addition, spam, solicitations, and posts that promote non-American Greetings related content, websites, causes, merchandise, promotions, etc. will be removed and if deemed appropriate, the posting accounts will be banned.

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS,MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by3BL Media, a 2025 JUST Capital Industry Leader,one of the 50 Most Community-Minded Companies in theU.S.by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.