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Hypertext is all about original relevant business technology content that our readers love. We live at the crossroads of innovation, culture, cool stuff eg 3D printing and best practice, where the greatest ideas of today inspire the innovations of tomorrow. Today its not good enough to produce excellent content; targeted distribution is what drives really good content into the hands of the audience who can act on this information. Our aim is not to have the biggest readership but to continue to attract and grow a loyal targeted audience of consumers, entrepreneurs, start-ups and SMEs; the readers that you, our advertisers want to present your marketing messages to. Hypertext readers are the newsmakers of today and tomorrow, seeing opportunity where others see chaos. They share a passion for knowledge, and are constantly seeking new ideas, relying on Hypertext to help them understand what’s most important and why!