Hurom Information

Founded in 1974, Hurom is internationally recognized for our commitment to bettering people’s nutrition, dietary habits, and ultimately their lives -- not only by developing cutting-edge technology but also by leading in research and innovation in the global kitchen appliance industry. Hurom is a compound word combining the English word for ‘human’ and the Korean word for ‘benefit for the body.’ It symbolizes how our products help provide nutrition to bodies worn out by stress and pollution of modern living. It reminds everyone that people are at the heart of everything we do. Hurom’s leading-edge and patented Slow Squeezing Technology (SST) enthralled the world by delivering the innovation that minimizes damage to ingredients by squeezing them more slowly and steadily, to keep natural taste and nutrition intact. Hurom is the preferred slow juicer of health-conscious people in over 70 countries for its advanced technology and for its sophisticated design. The 2nd generation Hurom won the Red-Dot Award, IDEA award, and Good-Design award in 2013, and the iF Design in 2014. Hurom represents: + Technology that truly considers and benefits people + Over 40 years of trust and quality + A global perspective + Customer service excellence + A commitment to a healthy dietary culture We at Hurom value people over profits, redirecting funds back into further research and development and to run numerous nutrition research institutions consisting of nutritionists, professional cooks, an advising group of doctors, and test groups. Our innovation excellence is complemented by a management philosophy that fosters a strong collaborative work culture where we care about our global team as much as we do our customers.