Human Performance Unit Competitors

There's a gap between what people are capable of and what they're able to deliver when it counts. We close that gap. We do this through integrating coaching, science, and data to understand how people perform, and turn that into the decisions, habits, and environments that produce results. This continuous loop has a name: human performance intelligence. Our methodology supports one connected ecosystem that turns complexity into clarity; to execute with precision instead of guesswork. We’ve been obsessing over human performance since 1999 and we’ve proven our approach under the brightest lights in sport, the most demanding conditions in the military, and the highest stakes in business. And we’ll never stop.

Born in the mountains out of love for freeride skiing, our passion for adventure runs deep. We believe that freeride is a mindset, an attitude, a drive to challenge convention, to forge your own path, to explore and discover, and choosing your own line. Based on this, our purpose is simple. As for our products, they all enable the freedom to be adventurous. Whether horizontally or vertically, on skis, by bike, or on foot, they offer the optimal balance of style and performance. Our Scandinavian heritage is ever-present, and our commitment to doing better things in a better way is our never-ending responsibility. For memories, stories, products, and adventures that will withstand the test of time.