At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone.
We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all.
Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside.
So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.
At our core, we want to inspire you to get outside and find the same appreciation for the backcountry we have.
In 2001, Big Agnes started without a real plan, but with a mission: Make the best gear possible to help folks like you get outside and chase your dreams. Respected industry vets told us we were crazy, and the camping market was “too saturated”. Still, we were driven to make better gear and be apart of some really cool adventures, so we kept at it.
Based in a ski town in northwestern Colorado, our backyard is an outdoor paradise with testing grounds right out our front door. The Continental Divide Trail is home to some of our favorite trails for skiing, hiking, and mountain biking. The Mount Zirkel Wilderness beckons us with its high alpine summits; its highest peak is the inspiration behind the company’s name. A stone’s throw from our office flows the Yampa River. Most lunch hours you’ll find an office quiet enough to hear a pin drop while we’re out finding fresh air or tracks testing the gear you’ll be using for your own adventures.
NEMO Equipment was founded in 2002 on the premise of bringing the highest level of design and engineering to the world of outdoor adventure sports. Every day, 40 of us (and our dogs) come together in a 200-year old refurbished textile mill in Dover, New Hampshire to make the most creative, thoughtfully-designed outdoor gear in the world. Sitting four stories above a river that takes you straight to the ocean by kayak, we design and build the kind of gear we love to use ourselves. NEMO tents, sleeping bags, sleeping pads, camp furniture, and camp life gear continue to win a stream of awards and accolades each year, and we continue to make our mark as one of the most innovative designers of outdoor gear.
We take full responsibility for every creative detail of our brand and products. Our team does all product design, engineering, development, studio photography, graphic design, etc. in house. At NEMO, ideas for new products begin with having real experiences in adventure. A passion for adventure is an absolute prerequisite for being part of the team, and the design team at NEMO works by these key principles:
- Never bring anything to market that isn't significantly better than what is already available.
- Own and obsess over every detail.
- Be proud of what you do.
We believe adventure gives us purpose and perspective. It makes us humble and proud. We're committed to the fearless pursuit of uncharted paths, in everything from the equipment we build to the way we run our business. Bravely exploring new directions opens our minds, brings us closer to the people we depend on, sharpens our wits, and lifts our spirits.
NEMO is a values-led company determined to use the power of business for social and environmental progress. We are committed to minimizing our impact, leading the industry toward a cleaner supply chain, and creating an ongoing conversation about what it means to truly love this planet and these wild spaces.
Dover, New Hampshire, US
Private
$5.1M Revenue
http://www.nemoequipment.com
59 Employees
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