The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2026-27 season featured 125 international players from a record-tying 43 countries across six continents. The NBA’s digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass.The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms.The NBA’s Tap to Watch provides seamless access to local, national and global live game telecasts via the NBA App, NBA.com, third-party digital platforms and NBA partner platforms. NBA Cares, the NBA’s global social impact platform, drives change on issues facing fans and communities in the areas of health and wellness, civic engagement, social justice and inclusion, and sustainability.
We are on a mission to drive career mobility and ensure that adult job seekers from under-served communities develop strong professional fluency and resiliency. Our comprehensive mentoring, career coaching and job placement program empowers job seekers with skills, social capital and confidence to achieve financial stability through meaningful employment
StreetWise Partners pairs volunteers with mentees who are unemployed or underemployed to provide them with the skills, resources and access to networks they need to secure and maintain employment.
Our unique mentorship program has a proven success rate, with 70% of mentees employed within one year, and another 20% pursuing advanced training.
Established in 2010, Up2Us Sports is the nationwide leader in engaging and training sports-based youth development coaches, practitioners, and organizations to address the most pressing issues facing youth in under-resourced urban communities. Up2Us Sports does this through the following programs: Up2Us Coach, Up2Us VISTA and Up2Us Training. Up2Us Sports’ research, training and on-the-ground initiatives empower sports programs across the country to become a united force for meaningful change. To date, Up2Us Sports has reached nearly 100,000 youth by placing over 5,000 coaches and capacity building service members in underserved urban communities.