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Hook is building a new world for Customer Success, powered by AI. We maximize revenue, without having to add additional headcount in 3 core ways: More impact, same CS team: Our agents spot risk, recommend next steps and handle the busy work at every stage from onboarding to renewal, so your customer success team can spend more time doing what they do best: making your customers successful. Stop churn before it starts: Activator ensures customers reach value from day one, building a unique onboarding path for each one, adapting in real time based on how they engage. Echo, our leading AI agent, spots risk up to 6 months before renewal by listening to what customers say, tracking how they use your product, and recognizing patterns that matter. Together, they give you 90%+ accuracy in risk detection, more time to act, and a higher impact on NRR. Scale CS, with a personal touch: Our agents don't just surface insights, or give your recommendations, they execute. Whether that's identifying the right moment to intervene with an at-risk customer or continuously optimising an onboarding journey, our agents run entire CS segments through Hook while keeping every customer interaction personal. The end of CS platforms. The rise of AI agents.

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Firaas Rashid is the Founder and CEO of Hook.

53 people are employed at Hook.

Hook is based in London, England.

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